Taylor Swift’s Eras Tour is the first tour to cross the billion-dollar mark, according to Pollstar’s 2023 year-end charts.
Not only was Swift’s landmark Eras Tour the No 1 tour both worldwide and in North America, but she also brought in a whopping US$1.04 billion (S$1.39 billion) with 4.35 million tickets sold across 60 tour dates, the concert trade publication found.
Pollstar data is pulled from box office reports, venue capacity estimates, historical Pollstar venue ticket sales data, and other undefined research, collected from Nov 17, 2022 to Nov 15, 2023.
Representatives for the publication did not immediately clarify if they adjusted past tour data to match 2023 inflation in naming Swift the first to break the billion-dollar threshold.